How to Successfully Promote Your Treehouse Event
What We Ask From Our Instructors
To help make your event successful, we ask all instructors to actively promote their workshop to their audience.
Our best-selling workshops happen when both Treehouse + the instructor promote consistently.
We’ll handle:
✨ Event graphics
✨ Facebook event + website listing
✨ Treehouse social promotion
✨ Email marketing
✨ Ticket sales
We ask you to:
✨ Post about the event 1–2x per week
✨ Share to stories regularly
✨ Invite friends/followers personally
✨ Share the registration link often
Your Simple Promotion Schedule
4–6 Weeks Before
Goal: Awareness
Post:
Announcement post
Reel showing your process
Why you're excited to teach
Examples:
✔️ Behind-the-scenes prep
✔️ Supplies/materials sneak peek
✔️ “What you’ll make” teaser
2–3 Weeks Before
Goal: Build excitement
Post:
Student outcome examples
Short video of you creating
FAQs
Ideas:
“No experience needed”
“Perfect girls night”
“Come alone or bring a friend”
“You’ll leave with ___”
Final 7 Days
Goal: Urgency
Post:
“Seats are limited”
Countdown story
Personal video invitation
Behind-the-scenes setup
Examples:
“Only 5 seats left!”
“This Friday at The Treehouse ✨”
Social Media Best Practices
Should I post the same content as Treehouse?
YES.
We have different audiences, so repetition helps—not hurts.
You can:
✔️ Share our post directly
✔️ Repost to stories
✔️ Create your own version in your voice
Even if Treehouse posts the same thing, your audience may not see ours.
How often should I post?
Aim for:
1–2 feed posts/week
2–4 story mentions/week
Not spammy. Just consistent.
Should I always include the registration link?
Yes. Every time.
People are lazy 😂
If they have to hunt for the link, they usually won’t.
Add it:
✔️ In captions
✔️ Stories
✔️ Link sticker
✔️ Bio link
What kind of content performs best?
Best-performing workshop content:
🎥 Process videos
🎥 Behind the scenes
🎥 Hands creating
🎥 Before & afters
🎥 Timelapses
📸 Beautiful finished projects
People buy experiences when they can visualize themselves there.
Reel Ideas Cheat Sheet
Calligraphy Reel Ideas
Writing names in beautiful script
Satisfying pen strokes
ASMR-style lettering
Beginner mistakes vs after class
“Things I wish I knew before calligraphy”
Painting & Watercolor Ideas
Painting in the event theme
Time lapse
Palette closeups
Relaxing process content
Yoga and Wellness Class Ideas
Instructor flow
Time lapse
Materials and setup closeups
Relaxing process content
Craft Ideas
Before and Afters
Doing the craft
Time lapse
Material closeups
Relaxing process content
A “Fill in the Blank” Caption Section
THIS will save you so much time.
Example:
I’m so excited to teach ______ at The Treehouse Creative ✨
Join me on ______ for a cozy, beginner-friendly workshop where we’ll create ______.
No experience needed—just come ready to relax, create, and have fun.
🎟️ Register here: ______